Product Life Cycle Write For Us
Product Life Cycle Write For Us: Most savvy, thoughtful marketers are already familiar with the concept of the product lifecycle. Even a handful of modern, cosmopolitan corporate CEOs have become familiar with this enticing concept. However, a recent survey I conducted of these executives found none using the concept strategically, and sadly few used it tactically.
It has remained – like so many fascinating theories in economics, physics and sex – a remarkably enduring but almost totally unemployed and seemingly useless professional baggage whose presence in the rhetoric of professional discussions adds a much-coveted but seemingly unattainable legitimacy to the idea. . that marketing management is something of a profession.
Now that so many people know and somehow understand the life cycle of a product, it seems time to put it to work. This article aims to suggest ways to effectively use the concept and convert knowledge of its existence into a managerial instrument of competitive power.
Preplanning Importance
Knowing that the life of successful products and services is usually characterized by something like the diagram shown in Appendix I can become the basis for important life policies and practices. One of the biggest values of the lifecycle concept is for managers who are about to launch a new product. The first step for them is to try to anticipate the profile of the proposed product cycle.
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